1. Introduction
Deskhero AB (“Deskhero” or “We”) is committed to safeguarding your personal integrity and ensuring that your personal data is processed responsibly, in accordance with applicable laws, including the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website www.deskhero.com (the “Website”), subscribe to our newsletters, participate in marketing activities, or otherwise interact with us outside of our Software-as-a-Service (SaaS) platform.
This Privacy Policy applies to contacts including customers, suppliers, and visitors to our Website. It does not cover personal data processing related to our SaaS platform (“Service”). For information on data processing within our Service, click here.
2. Definitions
- Personal Data: Information relating to an identified or identifiable natural person.
- Controller: The organization deciding on the purposes and means of personal data processing.
- Processing: Any operation performed on personal data, including collection, use, storage, and disclosure.
3. Who is Responsible for Your Personal Data?
Deskhero AB is the Controller for the processing of your personal data carried out by us or on our behalf. This means we determine how and why your personal data is processed.
4. What Personal Data Do We Collect and Why?
4.1 Newsletters and Offers
- Data Collected: Name, email address, preferences.
- Purpose: To send updates and promotional offers.
- Legal Basis: Consent (GDPR Article 6(1)(a)). You may withdraw your consent at any time via the unsubscribe link in our emails.
4.2 Marketing Activities
- Data Collected: Contact details (email, phone), interaction data (click history, website visits), preferences.
- Purpose: To market our services and provide personalized content.
- Legal Basis: Legitimate interest (GDPR Article 6(1)(f)) in promoting our services.
4.3 Website Improvement
- Data Collected: IP address, browser type, device information, usage data, cookies.
- Purpose: To analyze and enhance Website functionality.
- Legal Basis: Legitimate interest (GDPR Article 6(1)(f)).
4.4 Customer Service
- Data Collected: Name, email, phone number, correspondence history.
- Purpose: To provide support and respond to inquiries.
- Legal Basis: Legitimate interest (GDPR Article 6(1)(f)).
4.5 Legal Obligations
- Data Collected: Transaction records, communication records.
- Purpose: To comply with legal obligations.
- Legal Basis: Legal obligation (GDPR Article 6(1)(c)).
5. Cookies and Similar Technologies
5.1 What Are Cookies?
Cookies are small text files stored on your device to enable the Website to recognize your device and collect information about your preferences or past actions.
5.2 Why Do We Use Cookies?
We use cookies to:
- Ensure Website functionality.
- Improve your user experience.
- Analyze Website traffic and usage.
- Provide personalized content and advertisements.
5.3 Types of Cookies We Use
Cookie audit as of September 24, 2024
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Essential Cookies
Necessary for the operation of the Website. These cookies do not directly store personal data but may be essential for providing certain features or functions.
| Name | Purpose | Provider | Lifetime | Third-Party Policy |
|---|---|---|---|---|
| usprivacy | Stores user privacy settings | iubenda | 1 year | iubenda Privacy Policy |
| _iub_cs-*-uspr | Related to consent management | iubenda | 1 year | iubenda Privacy Policy |
-
Analytics Cookies
These cookies help us understand how visitors interact with the Website, including how they browse and which pages they view, enabling us to improve our services.
| Name | Purpose | Provider | Lifetime | Third-Party Policy |
|---|---|---|---|---|
| _ga | Used by Google Analytics to distinguish users | 2 years | Google Privacy Policy | |
| _gcl_au | Used by Google AdSense for ad measurement | 3 months | Google Privacy Policy | |
| _fbp | Used by Facebook to deliver advertisements | 3 months | Facebook Data Policy |
-
Marketing Cookies
Used to track visitors across websites to display relevant ads based on user behavior.
| Name | Purpose | Provider | Lifetime | Third-Party Policy |
|---|---|---|---|---|
| fr | Used by Facebook to deliver and improve ads | 3 months | Facebook Data Policy |
5.4 Managing Cookies
You can manage cookies through your browser settings or our Website’s cookie preferences. Disabling certain cookies may impact the Website’s functionality.
5.5 Third-Party Requests
Our Website may send requests to third-party services, which may collect personal data, such as:
- Google Analytics: Performance and usage tracking.
- Facebook Pixel: Advertising and audience targeting.
- Microsoft Clarity: User experience analytics.
For more information on these third parties and how they process your data, please refer to their respective privacy policies:
6. Legal Grounds for Processing
We process your personal data based on:
- Consent: For sending newsletters and promotional material.
- Legitimate Interests: For marketing, improving services, and customer support.
- Legal Obligations: To comply with applicable laws.
7. Data Retention
We retain your personal data only for as long as necessary:
- Newsletter Subscribers: Until you unsubscribe or withdraw consent.
- Customer Service Inquiries: Up to 24 months after the issue is resolved.
- Website Usage Data: Up to 26 months as per cookie settings.
8. Sharing of Personal Data
We may share your personal data with:
- Service Providers: Such as analytics and marketing platforms (e.g., Google Analytics, Facebook).
- Independent Controllers: Social media platforms or advertising networks.
- Legal Obligations: When required by law or public authorities.
9. International Data Transfers
Your personal data may be transferred to countries outside the EU/EEA with appropriate safeguards in place, such as Standard Contractual Clauses (SCCs).
10. Your Rights
You have the following rights concerning your personal data:
- Right to Access, Rectification, Erasure, Restriction, Portability, and Objection.
- Right to Withdraw Consent for data processed based on consent.
Contact us via the details below to exercise your rights.
11. Contact Information
If you have questions or concerns, please contact our Data Protection Officer (DPO): Deskhero AB
Attn: Data Protection Officer
KIVRA: 559415-4170
106 31 Stockholm, Sweden
Email: dpo@deskhero.com
Phone: +46 70 601 13 22
12. Complaints
You may lodge a complaint with a supervisory authority if you believe our data processing violates applicable data protection laws.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.
14. Governing Law
This Privacy Policy is governed by the laws of Sweden.